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How to select color scheme for mobile application

May 7, 2018/in Ecommerce /by admin

The websites and mobile applications that provide professionally correct combination of UI (user interface) and UX (user experience) are always beyond competition. These are the key to gain confidence of customers and consequently get brand recognition and increase conversion rate. To make application really user friendly is an important issue that impacts Internet […]

Top 5 tips for designing smooth checkout process

April 12, 2018/in Ecommerce /by admin

How to select color scheme for mobile application

May 7, 2018/in Ecommerce /by admin

Top 5 tips for designing smooth checkout process

April 12, 2018/in Ecommerce /by admin

Full Sized Blog Element (Big Preview Pic)

How to select color scheme for mobile application

May 7, 2018/in Ecommerce /by admin

To make application really user friendly is an important issue that impacts Internet products within market competition. Those who did their best for delivering great personal emotions and attitudes about using a particular product know that. Their clients have already made an evident choice.

But great implemented UX still doesn`t mean you outvie. As we already mentioned, you need to consider color interaction as well. In best cases such interaction does really help to perceive the content without misconstructions.

So today this is going to be the core of the article.

You want to develop your mobile application, aren`t you? Or you are already in process on the stage of colors matching? Doubts rule?

The solution is below.

Deciding on preferable colors it is important to understand the conception and the aim of the application. When it comes to health app it would be wrong to use some heavy colors as, for example, red one as being associated with fire, violence and warfare.

Experienced designers often use up-to-date trends to make the application modern and stylish. For instance, recently they often use pastel colors and explain their choice by easy achieving harmonious visual balance. Muted colors are less saturated than primary ones, they are light, soft and provide calming effect. By the way, this would be one of the right ways of designing healthcare applications.

You can also always refer to a color theory which reflects the meaning of each color. It is based on cultural perceptions as well as on popular brands` statistics. Thus,

Yellow color means hope, optimism and energy. What is more, its brightness is extremely eye-catching.
Orange is a combination of red and yellow colors mixing vitality and excitement. It reflects vitality, fun and youthfulness.
Red is an aggressive and at the same time passionate color that provides the feeling of power and energy.
Purple color is considered to be the color of royalty, elegancy and mystery.
Pink is a feminine color that is associated with beauty and tenderness.
Blue relates to the sky and the ocean. It evokes the feelings of security and calmness.
Green is the color of health, wealth and naturality.
Brown is a rustic color, simple but strong. Nevertheless, it is associated with dirt within brand identity.
Black is a simple and classic color that reflects prestige, luxury and sophistication.
White is a pure, fresh and clean color that is often used in medical, bridal and laundry industries.
Gold color meaning is similar to black one symbolizing prestige, affluence and luxury.
Grey/ Silver is often used to reflect simplicity and innovation. Generally, it is a choice of scientific industry and jewelry one.

According to Statista, 95% of world`s top 100 brands use blue and red colors and only 13% use yellow one. The example of Facebook, Twitter, LinkedIn, Google, Safari logos reflect these data.

It doesn`t mean that only this way designed applications can succeed. Apple Store and Google Play Store prove designers` power of individual and creative approach to building the most diverse colorful applications and logos no matter what shows Statista.

Color is the second most essential aspect of the app after functionality because the interface look creates the first impression due to which the user decides whether to use it or not. Appropriate UI graphical elements and simple combination of colors provide fast and easy app navigation. That is why most designers have always preferred light and calm colors in order not to complicate the visual perception of the application appearance.

The difficulty lies in the fact that desired or necessary colors combination works odd sometimes, but you still need to keep up with fashion craze alongside with UX corroborating. There are 2 ways to solve the problem – use traditional color patterns (monochromatic, analogous, complementary, triadic) and custom patterns. The last ones mean that designers can create their own personal pattern and achieve a certain effect with the help of special applications and tools, so this is the exclusive province of a seasoned professional. Traditional schemes provide special combinations of colors that evoke aesthetic feeling accompanying each other.

Color wheel is a permanent tool from which the process of creation commences.

Monochromatic palette is considered to be the simplest palette in color theory. The main idea of the palette is not about the usage of only one single basic color within all the application. Designers instead chose the color and create palette by the number of its shades, tones and tints. This is sure-fire way that excludes the possibility to lose. Thus, designer saves time, passes by risks, makes app look harmonious. What is more, the brand associated with a special one color becomes recognizable faster as Twitter, Linkedin, Facebook and other popular applications did.

Analogous color scheme represents another one easy-to-use algorithm for matching colors. The idea is to choose mother color and then 2-3 color standing right after main one. No matter what side you start from, they must border each other. Thus, the look of application will surely lure by its totally balanced appearance.

Complementary colors take place on the opposite sides of the color wheel as orange and blue creating strict contrast. Thus designers try to reach the effect due to which certain parts of mobile application stand out against a background. Thus, the look of the app becomes as bright as possible.

Usually, such an outstanding design is supplemented by as well bright icons. Vivid iconographical elements make app look as an open book separating information blocks and providing easy travelling through the app pages. In fact, modern trends dictate outstanding features so high-contrast colors are welcome. The main is not to overdo.

Triadic color scheme is like analogous one. The difference is that those 3 colors are equally-spaced from each other. Such combination creates contrast in some other way but still looks fresh, lively and balanced. As far as there are 12 colors on the wheel designers have only 4 possible combinations.

Designers also need to use other ways of making the application appearance beautiful and unique. Thus, they create color shades and subtle shadows adding black and white muted shadows to the mother color. Font style can also be transformed to emphasize those pieces of information that users need to notice from the first seconds of the app usage. Thus, you save their time and nervous. So, that all plays in your favor.

Color gradients has gained rich popularity among designers as well as pastel colors mentioned below. Such effect is widely known as a smooth continuous tone where neighbor colors on the wheel are used. But nowadays designers follow the trend to combine contrast colors for the effect – from red to blue and from yellow to purple. The most rigid rule here is not to overload the application visually.

Illustrations, images and photos are also permanent attributes that enrich the application. Such additions make the applications not so strict and empty especially if you prefer minimalistic style. Moreover, some fun elements make users navigate easier and faster.

Statistics show that minimalism in design wins today. Such clear and consistent choice create best visual communication – users appreciate the absence of irrelevant elements and content that does not meet their tasks.

So, picking a color palette for design projects as well as choosing the right decision for iconography is not already a pain. A great number of tools has already done a half of your deal.

Much more simple than it seems, isn`t it?

Top 5 tips for designing smooth checkout process

April 12, 2018/in Ecommerce /by admin

Today having a business without an existing website is much more like not having that business at all. More and more people strive to create their own websites and it is not only about up-to-date trends. Business owners are not the ones who appreciate the advantages of websites` creation – customers also get great benefits from it. Due to the easier access to computers and increased utilization of smartphones around the world the number of digital buyers is in constant grow. According to Statista, over 2.14 billion people worldwide are expected to buy goods and services online by the year 2021, while the global number of digital buyers in 2016 was 1.66 billion.

However, it is not enough just to have a site.

What exactly do people expect from your website? The look of your logo, fonts and beautiful images? That all is important but still not enough.

Best there is a combination of both look and usability of a website, and this is the concern of designers to make the website look and operate properly.

As far as people all around the world treat Internet as source of information №1, they want to find it as fast as possible. Once they click on a link – expectations should be complied. It is extremely important to provide visitors with answers quickly and without superfluous movements because, otherwise, they close your site and try another one. The ignorance of usability issues is a crucial mistake because of which business owners lose their potential customers.

In order to gain popularity and clients` appreciation professional designers simplify site navigation as much as possible. Thus, site visitors easily find what they need and become closer to making a purchase.

Correct website design is extremely important when you are aimed at success which generally lies in improving the conversion rates for products. That`s why clear and smooth checkout process is also a must.

Those numerous forms for registration, inaccurate product availability information and other unnecessary and superfluous design elements make visitors displeased. Excessive color compositions and secondary information distract buyers and slow down the process.

Thus, we decided to prepare the list of Top 5 tips for smooth checkout process for you. Check if each of these tips are considered by your designers:

1. Registration forms

First is to spare extra forms and place registration ones only when customers have already chosen the products and added them to cart. Such operating sequence is unlikely to make people hesitate and refuse from shopping on your website because they have already spent their time on making the choice. It is better not to load down buyers with filling in personal data in advance but provide them with easy-going tour on your website. Another question is if it`s a real need to register and create an account when the purchase is minor? Make it optional for such cases.

However, we advice to follow at least one of these 2 important rules when designing registration forms:

Minimize the steps involved in registering if you want to generate maximum signups as Shopskin did:

Allow sign up/log in through a third party social media platform as Etsy provides:

These features surely lure visitors by a peculiar “promis” to make their shopping process easy, fast and not tedious.

2. Product availability

Buyers really appreciate be up to speed on product information. And the more info the better. It won`t make good to inform customer about product absence only after several data filling in steps made. It means that people just wasted their time that leads to closing your store pages and searching for another one website.

Gitman Vintage didn`t grudge the time and placed as much info about wares as possible. There you can find not only the cost, but also available sizes, detailed article description, size & fit info and shipping & return info. User-friendly, isn`t it?

3. Shopping cart operating

Designers need to take into consideration the fact that customers can be wrong about their product choice or just change their mind on the stage when the items are already in shopping cart. In this case people should be provided with the possibility to delete easily wrong items from the cart and continue checkout process without the necessity to reset filled in data and do it over. Don`t forget to add the images, description and links to each chosen item together with delivery info. Thus, customer can check everything with all the info in front of their eyes. It is a great advantage due to which your online store will be a preferred one.

Evodesk duplicates almost all the information about product in shopping cart to avoid hesitations about buyer`s choice and recall its features.

4. Problem solving

We have already found out that sometimes mistakes in goods choosing take place. Such issues can be solved by buyer`s own. But some challenges and misconceptions appear and demand help. You always need to be available for the visitors of your site. It is extremely important to maintain them with help immediately if you want to increase a conversion rate. The best way is to provide an online support. To get it people need to fill in special form with their name and phone number after which consultant gets in touch with customer and helps to solve the problem. This way is the best one because far from everybody read Frequently Asked Question document and waste time on searching for the answers, are they? I would surely not do this and search for another one website even being already on the checkout process. And you? It should be better to prevent such situations.

Every Second Counts as many other websites chose another one way of dealing with possible problems – they invite buyers to chat online and resolve their issues:

5. Clear conclusion

The last stage shows your attitude to clients, so they should be expressed appreciation to. After the procedure is finished, people need to know what to expect and what to do next. Thus, they receive Thank You message that expresses how much valued each customer is. But to be thankful is not enough for this step – people need to be sure that everything was done right. For that purpose, they receive the email with affirmation that includes ordered goods and its` information as well as timelines. Eliminate your customers` hesitations and provide them with the alternative to correct the order as fast and easy as all the previous steps must be.

Paul Valentine is a great example of how clear and friendly checkout process must be finished.

The UX tips are important to follow if you strive to succeed. Website design makes people understand at a glance whether to stay on it and continue searching for goods, or to look through other websites.

Your aim is to earn confidence on the part of visitors and provide simple navigation due to which visitors will surely turn into customers. Proper colors, content and carefully designed User Experience eliminate competitors and lure potential customers which help to make your business flourish.

So, have you already followed these tips?

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