Our Story

Company was established in 2007 as web development agency doing projects for customers from US and Europe. There were mostly startups and individual entrepreneurs among our clients initially and we got a lot of experience building MVP solutions within a very limited budget, strict time frame and working with extreme uncertainty. On this stage we also got expertise with business development, online and offline marketing, conversion and UX optimization, data analysis and more. Working with startups we had to use all of our expertise and did our best to help to successfully launch projects, get them running and make profit. It was great experience and we are happy to see several of our projects performing very well and generating multi-million revenues.

We were getting many Magento ecommerce projects where custom themes and extensions were required. After doing market research we opened a new chapter of company’s history and started launching own projects. After one year we have got 10+ Magento certified engineers and 50+ extensions listed at the official marketplace. At this time we also started to explore other ecommerce platforms such as Shopify, Spree, OpenCart and in the next few years got an extensive experience with them including development of custom modules/plugins, themes, deployment etc.

While working on traditional ecommerce solutions we started getting requests to build something more complex, there were peer-to-peer marketplaces, subscription ecommerce, buyback solutions, 2d and 3d product configurators, crowdfunding, online reservations and more. Building such projects using the existing ecommerce solution was ineffective approach so we started to use PHP and Ruby frameworks for them, later created our own platform for such websites.

In 2016 we have got a huge team of experienced and certified ecommerce engineers and business consultants however the company was also working on other projects not related to e-commerce. To save and extend team’s skills and expertice we decided to start an Ecommerce Laboratory to provide all-in-one service for both startups and enterprises. EtailerLab was launched as division of iKantam company to deal with all ecommerce projects and products that we had. And who we are now?