Teoforma

Marketplace and ERP/CRM system for local distributors

While in the UK and US consumer goods producers can concentrate on relationships with a handful of multi-national supermarket chains, the retail outlet base in Africa and emerging markets is fragmented (Large number of stores with orders that are frequent and small). Reaching these large numbers of small outlets is a difficult, expensive and costly business for consumer goods manufacturers operating in emerging and developing countries – Unilever, Nestle, GlaxoSmithKline, Proctor & Gamble, Coca-Cola, and Heineken etc. Nigeria (Africa’s largest consumer market) has over 1 million of these small shops, thus making it very expensive for consumer companies to reach small retail outlets.

Fragmented retail sector

Large number of stores with orders that are frequent and small

Large number of delivery points

Cash collected on delivery

Large sales force needed for such large customer base.

About Project

Creating a unique solution for the entire continent is a challenge by itself. The team had to get the deep understanding of global problems to solve, analyze a lot of data and held numerous meetings before we finally came to the development point.

As the system is robust and aimed to handle a lot of users’ data, orders and financial transactions, our engineers had to create a properly designed back end architecture because any mistake on this stage would cost a lot.

Challenge & Outcome

Our engineers and UX specialists delivered an MVP solution and keep working on new features along with daily maintenance.

System proved itself as reliable and received positive feedback from both buyers and sellers. It definitely improved the way how market works and allowed both parties to reduce operational costs.

Outcome

Custom p2p ecommerce solution

Custom CMS

Responsive UI design

TDD approach used to ensure best quality

Skills Involved

AWS (EC2, S3, Lambda)

Zend framework

MySQL

Remita API

Zoho API

Teoforma

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