The main idea was to create a marketplace that would offer advertising spots for sale, both printed and digital. The marketplace was intended to connect seekers (buyers) with advertisers (space providers).
iKantam developed Vizibal marketplace. It functions as an effective marketplace that sells ad spots such as: road side billboards, painted building walls; outfield billboards, arena and stadium naming, park naming; local festivals, charity events; mass transit stop ads, school location advertising, bus wraps, mobile ads; sports tournaments and team sponsorships.
Anyone is able to post their listings to sell, and anyone (including advertisers) can also act as buyers. The portal saves time and efforts for both advertisers and sellers.