Playing games is a good way to relax and have fun. Origin and etymology of the word “game” goes back to the meaning “amusement”. People play games to entertain themselves or for educational purposes as games cause positive emotions and keep you highly involved in a certain activity.
Nevertheless, the use of game principles and elements is not limited to video games or activities at the local playground. It is possible to use game mechanics in non-game contexts to motivate participation, engagement and loyalty. Doing so you practise gamification. No doubt e-commerce is a perfect context for this process. Read more