Gamification in E-commerce

Playing games is a good way to relax and have fun. Origin and etymology of the word “game” goes back to the meaning “amusement”. People play games to entertain themselves or for educational purposes as games cause positive emotions and keep you highly involved in a certain activity.

Nevertheless, the use of game principles and elements is not limited to video games or activities at the local playground.  It is possible to use game mechanics in non-game contexts to motivate participation, engagement and loyalty. Doing so you practise gamification. No doubt e-commerce is a perfect context for this process.  Read more

Questions to Reach Marketing Success in E-commerce (Infographic)

Think about your place in the e-commerce world. No matter what your current situation is, marketing plays the leading role. So make sure that you have positive answers to these questions.  Read more

Lights, Camera, Action! Using Video in E-commerce

Can product videos improve sales? Yes, definitely. They can improve sales and attract larger audience to your products. Are videos widely used by retailers? No, not really. How come? Why is it a no-brainer to most e-commerce owners? It is difficult to give a definite answer. Perhaps, product videos are disregarded due to some “common agreement” that they do not work and it is better to give a shot to “ole good techniques”. Perhaps they are just time-consuming and require a lot of efforts and money so there is no sense to use them. No matter what answer you choose the fact remains: product videos are not in much demand.

Nevertheless, today I will try to review benefits various types of videos may bring to e-commerce. Read more

Keeping up with E-commerce Trends

More and more people buy online. It is easy, cheap and time-saving. The sphere is growing: there appear new players and ideas. Launching or running e-commerce project is not an easy task. Numerous factors are to be considered: there should be clear aims and vision, customer’s experience and interests are to be taken into account.

However, apart from “general truth” for e-commerce, it is crucial to monitor trends that influence the whole sphere and set the pattern to follow in the near future. The earlier a brand adapts to modern trends the more competitive it becomes. Read more

Top E-commerce Books and Blogs for Freshman Entrepreneur

What was the last time when you bought anything online? Whether it is some gadget, items of clothing or food – we use online stores a lot. Why? They are convenient, they save our time and very often such stores may save our money (especially during certain discount campaigns or limited offers you cannot refuse). What is more, online stores cover a wider audience than common physical stores do. Sometimes items can travel across half the world before getting into your hands. Read more

Artificial Intelligence Makes It Personal in E-commerce

This week Google has presented its Google Assistant, a smart virtual helper with the whole set of useful functions. So, in addition to Siri and Cortana there is another big player in artificial intelligence sphere.

Here’s how Google explains its new assistant:

“The assistant is conversational – an ongoing two-way dialogue between you and Google that understands your world and helps you get things done. It makes it easy to buy movie tickets while on the go, to find that perfect restaurant for your family to grab a quick bite before the movie starts, and then help you navigate to the theater.” Read more

Top Features for Ecommerce

Building an e-commerce website requires time and efforts. No matter whether you decide to use CMS solutions with ready templates or tend to build something unique from scratch, it is important to consider certain features that are a must for any e-commerce store. In this article we will focus on the most essential ones, though certainly there are many more of them.

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The Main Appeal of Buyback Ecommerce

It is always exciting to use the latest technology and be the first one to try its benefits. Try to remember buying your first laptop or making the first cellphone call. How many years have passed since then? And look at all tech junk left behind each time you buy a new device. In most cases it’s quite impressive, isn’t it?

On average, Americans replace their phones every 22 months according to The New York Times. So it made 150 million mobile phones disposed in 2010. There is no doubt that these number keep growing each year with the increasing number of new gadgets introduced worldwide. Read more

Top Ruby on Rails eCommerce Platforms

Content management systems are developed to simplify many things on the Web. We have already checked several popular Ruby platforms that do a great job.

But what about E-commerce? Is there are any decent CRM in Ruby on Rails to compete with similar solutions available in other programming languages?

Let’s have a look and review the most prominent ones. Read more