Name: EtailerLab
Address: Surganova 61-515, Minsk, 220030, Belarus
Telephone: +375 33 666 0806

Launching a new website or an application is often very exciting process with a lot of things to do, approaching deadlines and last-minute changes. In this volume of tasks developers and managers usually forget about many small things that may affect the release a lot. Below is the list of such things we created based on our experience that is used by our team daily.

Website content

All text free from spelling errors
Page and content formatting appropriate on all pages
Placeholder text removed
All pages have content
Privacy Policy included (Generate one at getterms.io)
Print stylesheet exists and tested
Favicon created and displays correctly (retina included)
Device icons created and display correctly
Footer includes copyright statement
404 page exists and informative
Correct author is attributed to pages and posts (as required)
Contact information is accurate
Contact form is linked to a proper email address
Media content license is purchased if necessary

SEO

Page titles are descriptive and SEO friendly
All page titles are unique
Meta data included and appropriate
H1s used for page titles and only one H1 per page
XML sitemap has been generated and added to root of website
Robots.txt is generated and added to root of website
301 redirects for existing website are prepared and in place
Website can be accessed by search engines (remove noindex, nofollow for pages)
Google Analytics and relevant analytics/tracking tools installed
Google Search Console is connected
All images have alt tags with unique text
Google Rich Snippets are configured

Social

Open Graph tags included across website and appropriate? (including images where possible)
Social accounts integrated, linking to correct URLs and use API for integrations

Markup

HTML has passed validation (or known issues noted)
CSS has passed validation (or known issues noted)
Bonus: CSS tested on CSS Lint (to hurt your feelings)
Site links have been tested and resolve correctly
JavaScript is error free
Website passed Google Page Speed Insights report

Accessibility

Website meets appropriate level of WCAG compliance
ARIA Landmark Roles specified
Semantic headings and structure used
Links are clearly recognisable and have :focus state
Images use appropriate ALT text
Alternatives provided for users with Javascript disabled
Forms have logical layout
Associated label for all form controls
Colour contrast tested
Website accessibility has been checked with Total Validator Pro or WAVE and issues resolved (exceptions noted)

Functionality

Forms have been tested and processed correctly
Required fields have been tested
Review input validation (min/max lengths, character limits)
Forms send to the correct recipient
Forms have confirmation URL or event tracking so submissions can be tracked
Forms process correctly with JavaScript disabled
Website search and search results function correctly
Payments switched to live mode
Automated emails configured and formatted

Optimization

Images have been optimised
CSS is minified and combined
JavaScript is minified and combined (as much as possible)
Ensure only necessary fonts, weights and character sets are installed
Incorporate CDN / Caching as required

Security

Secure areas are locked down and not accessible by search engines
Default CMS login URL is changed
Default CMS username is changed
SSL Certificate is requested

Post-launch

Ensure site is visible to search engines
SSL certificates successfully installed
Images, media and links reference live URL
Webfonts integrated and working correctly on live site
Webfonts set to production (as required)
301 redirects are in place and working correctly
Website URL has been submitted to Google
Generate a new sitemap.xml and upload to root
Site added to Google Webmaster tools and sitemap submitted
Analytics has been setup and integrated into website

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

Fleet Dispatch

A complete ecommerce website launch checklist

Fleet Dispatch

A complete ecommerce website launch checklist

Full Sized Blog Element (Big Preview Pic)

Fleet Dispatch

A complete ecommerce website launch checklist

Website content

SEO

Social

Markup

Accessibility

Functionality

Optimization

Security

Post-launch

Navigation

Blog Elements

Half Sized Blog Element (Single Author Style)

Half Sized Blog Element (Multi Author Style)

Full Sized Blog Element (Big Preview Pic)

Website content

SEO

Social

Markup

Accessibility

Functionality

Optimization

Security

Post-launch

Navigation